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A couple of months ago Google updated their algorithms to effectively cope with owners of sites of poor quality. The interesting thing is that Google actually updated: Google Panda, Pirate Update and Thin Content at almost the same time to help accurately identify low content.�

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low content penalised websiteThereby, Google confirm their fight against spam, and it also means, that (at least in theory) high quality websites (regardless of their size) are promised to be ranked higher.

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These updates are also good news for those who were previously hit by Panda but managed to “fix” their on-site content. Therefore, if you noticed an increase in traffic, then it’s probably because your website is now more “SEO-friendly” with better content.

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I noticed that, there are many website audits that focus mainly on inbound links, without paying much attention to the “thin content” issues, which is definitely a huge mistake. I understand that technical issues such (Sitemaps, robot.txt, ALT tags) are important, but bear in mind that poor (or duplicated) content may cause rank drops and this is the main issue we should start fixing our sites from.

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Beside improving content, it’s worth keeping an eye on Google Webmaster Tool to make sure our website is up to date with all technical aspects, such:

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But, even perfectly designed website with all technical stuff will not help if your content is of low quality for a Blackpool SEO consultant